Introduction

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01/raseewt srwastr

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01/raseewt srwastr

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01/raseewt srwastr

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01/raseewt srwastr

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Context

Introduction in a perfectionism loop

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Introduction

Introduction in a perfectionism loop

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Context

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Context

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Context

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Research

Target Problem

Obeservation needed a wider lens

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target audience

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interview count

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timeline

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User Persona

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Daksh

Stats:

Age: 23
Location: Delhi, IN
Tech savvy: High

I don't have time to read a graph. I just need a simple Yes or No—is it safe to go outside right now?

target audience


The Commute: Travels 45 minutes daily, Has the option to drive, take the metro, or cycle, but never knows which is safest on a smoggy day

The Workout: Tries to run 3x a week to stay fit but is terrified of inhaling pollution deep into the lungs

The Caregiver: Responsible for deciding if their child should play outdoors at recess or stay in

target audience

Daksh lives in a city where the air quality swings from Moderate to Hazardous within hours. Between commuting to work and caring for a 4 year old. Daksh tries to squeeze in 5k runs to stay fit

target audience

Daksh wants to protect their family’s lungs but is overwhelmed by raw data. The weather app says Smoke, but the government site says Moderate. Daksh freezes saying Do I send my kid to the park? Do I take the bus or cycle?

target audience

Goal 1 Immediate: Wants to know ,Can I go for a run right now? in under 3 seconds.

Goal 2 Long-term: Wants to protect their long term health and their child's asthma triggers.

Goal 3 Efficiency: Needs glanceable data. Does not have time to read complex graphs or scientific reports.

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Pattern fprmation

Four Patterns revealed …..

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The Commute: Travels 45 minutes daily, Has the option to drive, take the metro, or cycle, but never knows which is safest on a smoggy day

The Workout: Tries to run 3x a week to stay fit but is terrified of inhaling pollution deep into the lungs

The Caregiver: Responsible for deciding if their child should play outdoors at recess or stay in

synthesis

Pattern in actionable opportunities

The Commute: Travels 45 minutes daily, Has the option to drive, take the metro, or cycle, but never knows which is safest on a smoggy day

The Workout: Tries to run 3x a week to stay fit but is terrified of inhaling pollution deep into the lungs

The Caregiver: Responsible for deciding if their child should play outdoors at recess or stay in

05/10

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05/10

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05/10

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Research

Solution ideation

Behavioral insights to intervention

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User flow

System Architecture

Engineered for speed, this architecture prioritizes the 3 Second Rule users move from opening the app to receiving a definitive Go/No-Go decision in fewer than three taps, eliminating data paralysis.

Guidelines

WCAG Guidelines

Engineered for speed, this architecture prioritizes the 3 Second Rule users move from opening the app to receiving a definitive Go/No-Go decision in fewer than three taps, eliminating data paralysis.

Context

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Context

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Context

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Engineered for speed, this architecture prioritizes the 3 Second Rule users move from opening the app to receiving a definitive Go/No-Go decision in fewer than three taps, eliminating data paralysis.

Context

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Context

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Context

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User flow

Introducing Daily Air Safe

Engineered for speed, this architecture prioritizes the 3 Second Rule users move from opening the app to receiving a definitive Go/No-Go decision in fewer than three taps, eliminating data paralysis.